The advantage of a boutique health food store is we can react quickly to changing tides in the field of supplements and nutrition. We are paying particular attention to new products in the area of nootropics (supplements that enhance neurotransmitter function). More companies are popping up which specialize in making one pill really well. We spend time examining them and trying them ourselves before we bring them on board. To highlight our new products we will highlight them in the manager picks display.