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Our Mission: Good Health

The For Goodness Sake Journey

Welcome to For Goodness Sake

I purchased For Goodness Sake in Bonita Springs Florida this year as the culminating event in a 3-year personal journey that began in crisis and ended with the creation of something special and spirit changing. I loved that some staff were still here decades after the store was established because they love what we (they) do. Many loyal customers are still here decades later because our staff have cared for them and made staying healthy fun.

For people who haven’t discovered the store yet; For Goodness Sake (FGS) is your neighborhood marketplace for people with a lifestyle approach to health. The natural and organic health arena can be confusing. The food industry has chased the capitalist dream of driving prices down … and left a lot of us chronically unwell because of that. FGS is your partner to fix this; ensuring quality and simplifying the process. We offer a wide variety of produce, nutritional supplements, and prepared items to help our customers choose what’s best for them. We add value by performing the due diligence on our many suppliers to ensure we offer the best relevant seals of approval in the following areas of lifestyle choice:

✅ Organic (preparation and contents certified by USDA)

✅ Natural (antibiotic free, free range, humanely treated)

✅ Locally sourced (we visit suppliers and examine the toxicology reports)

✅ Vegan

✅ Gluten Free

Above all, I believe natural food has a role in preventing and even reversing the chronic diseases that seem to be accelerating in our society.

Achieving success in improving our health requires the discipline and tools to follow a system. Popular diets like Keto, Mediterranean, Atkins, and BulletProof are examples of professionally designed systems to assist in achieving many health benefits. Health professionals like Dr. Hyman, Dr. Axe, Dr. Mercolla and others explain the health benefits of natural foods in their blogs and books. The previous manager of the store (Sayer Ji) has created a powerful tool that we use to understand what natural foods and supplements can help with particular health concerns and can be found on It allows users to see the empirical evidence supporting natural foods and supplements as therapy.

At For Goodness Sake, we believe people can be empowered to take control of their own health. I am analytical by nature. I believe our customers are similarly motivated to want evidence that their health choices and interventions are making a difference. We offer advice on how to do that so you can approach your medical professional armed with knowledge.

-Bruce Ford


The forces of capitalism have had a consequential deflationary effect on America’s food chain. While it has boosted quantity, unfortunately it also has had a negative impact on the quality. Steroids, Antibiotics, toxic pesticides have corrupted the nutritional value of what we eat.A significant push to save the food by regulating a seal of “organic” has helped in recent years. But, human nature seems destined to taint that food chain, as well. Cheating is being done at quite astounding numbers in high level companies. It is also occurring at retail stores, in your neighborhood.

New Technologies

Good health can be described as a state of homeostasis which results in good energy throughout our cells and being.We offer biofeedback devices and techniques which help you to measure the state of your health.

The simplest devices are HRV monitors (heart rate variance).  A standing heart rate of 80 bpm is commonly regarded to be an indicator of good health .. but the variability of that heart rate is a more important signal of how stressed our body is.

We also offer a PEMF device in the store to help with circulation by getting our bodies in synch with the frequency of the earth.

These devices are commonly used by astronauts after a trip to space.  Sometimes our busy lives leave us similarly out of sorts.

Science based

Providers of nutritional food and supplements always tread a careful line of not making functional health claims. The creation of info portals like has provided a tool that allows us at For Goodness Sake, to actually refer to approved studies on government databases which actually state the proven results of these nutrients on health.

Our new Knowledge Center is designed to help our customers to better determine what published scientific journals say about the efficacy of various nutritional products on health. This helps empower our consumers and help them take control of their own health and optimize their decision to use nutrition as a healing tool.

Health through eating

Many of the metabolic syndromes that have recently spiked in the western world have been attributed to our diet. The unprecedented spike in Type ll diabetes in children has to give everyone pause to reflective maybe applying the hammer-fist of commercialism to the food chain has broken the US. Regardless of how it happened it makes sense that the truly evolved in society will seek a return to health through the selection of normal family practices. We will strive to profile these choices at For Goodness Sake.
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